Much of that depends on how the brands are perceived, PwC said, adding that “Chinese brands are still relatively unknown in Europe, and have much work to do to build a strong BEV reputation, particularly when it comes to premium models.”
In another recent report, electrification analyst Matthias Schmidt said that about 200,000 vehicles from Chinese brands are likely to be sold in Europe this year, with about 90,000 full-electric, 40,000 plug-in hybrids and the rest with conventional drivetrains.
At the same time, Western brands will export about 100,000 full-electric vehicles to Europe from their Chinese manufacturing sites, Schmidt said in September.
The leading Chinese EV makers through the first seven months of the year are SAIC’s MG and Geely’s Polestar, Schmidt said. Other brands such as Nio and XPeng have so far struggled to make an impact. In Western Europe, Chinese brands had a 5.2 percent share of the EV market in the first half of this year, compared with 3.8 percent in the first half of 2021.
Significant volumes are expected next year from Smart, Geely’s and Mercedes-Benz’s joint venture, which will build its new generation of EVs in China rather than in Europe.